A considerable number of industry observers and opinion makers see the positioning of the Mercedes Benz E Class Coupe as a clever move by the company to crash into the upscale market.
(3/11/2010)
Raul Serafica
The sales pitch is gravitating towards a luxurious vehicle pushed a class higher than the model it is supposed to replace. In fact, the E-class designation is considered as "marketing coup•bCrLf by experts since it does not share many distinctive features with its siblings in the E-Class line.
Interestingly, road testers are finding a lot of reasons to be excited with this recent offering from Mercedes Benz. There are even an increasing number of car reviews that describe the Mercedes Benz E Class as the great "comeback kid.•bCrLf The major market shift adopted by the company hopes to repackage this mid-sized coupe by giving it with the distinctive E-Class label.
While we have seen several highly off-tangent design shifts in Mercs in recent years, this latest move is a strong affirmation that the company is making a complete turnabout and returning to familiar territory. This means that we should expect a more focused work on sturdy built, firm engineering and seamless performance rather than on sporty behaviour.
The company describes Mercedes Benz E Class Coupe as a smart-efficient sort of car. Mercedes Benz was able to hit the bull's eye in certain variables that support its claim that E-Class Coupe is all about exciting efficiency. The E-Class Coupe can be described as an interesting cross of C and E-Class variants. It is a slow-burner that easily retains its reputation of being a reliable and smooth operator. Its E 350CDi goes into a silent purr even at high speed. The "high-efficiency•bCrLf factor is achieved through the use of tyres with reduced rolling resistance, adoption of innovative aerodynamic concept and installation of intuitive fuel pump, alternator and steering rack.
The notable safety innovations and vast set of options that went into the design and development of Mercedes Benz E Class Coupe must also be taken into account. Essential features that go into the positive assessment related to safety and efficiency include the adoption of "pre-safe•bCrLf technology, attention-assist components and distance-warning capability.
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